Case Study: From Batter to Build
The Software Development Lifecycle for GTM Teams

Before a GTM team member can sell, implement, or support a software engineering intelligence tool, they need a working mental model of how software is actually built. This course was designed to give new team members exactly that: a foundational understanding of the software development lifecycle, written for people who have never worked in engineering and need to get up to speed quickly before going deeper technically.

Rather than leading with jargon, the course uses a bakery as its central metaphor: ingredients become code, recipes become specifications, the kitchen becomes the development environment. The result is a course that makes genuinely unfamiliar concepts feel immediately intuitive, without oversimplifying the content that matters. Built in Articulate Rise with Vyond animation, it's a short, engaging experience designed to be completed in a single sitting and referenced again as learners grow into more technical material.